A majority of Marshalls' Farm business comes from local farmers markets. The problem they presented to me was that their logo and signage wasn't representing who they were and what they specialized in. They were getting lost among other booths in the market. They wanted branding that elevated their look for displays in boutiques, and could be easily identified at a distance by the consumer in what they specialize in.

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My solution was to capture the essence of honey in a singular moment. Though the honeycomb pattern is intentional to ensure the brand was identifiable from a distance. Their product portfolio inspired the amber tones to communicate Marshalls Farm’s story of purity and their pride in the impressive work of their beloved bees.