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Bad Apple for Caliva
Designed packaging, sales materials, in-store signage, and apparel
Caliva wanted to create a boutique sub-brand to cater to a more niche higher- end consumer. The answer was Bad Apple.
I spearheaded design, from packaging, B2B & B2C marketing collateral, as well as apparel, stickers, and more. All products and merchandise sold out in less than a week.
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