Think (or imagine smelling and tasting) the best handmade artisanal sourdough bread you’ve ever had. That is a piece of IRise bread. From the beginning, I knew this logo and brand deserved the same care and respect, as the sourdough starter that was nurtured for generations, to start this company. The best way to do that was to roll up my sleeves and create a handmade artisan logo.

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I carved the logo from a 8 x 6 in piece of rubber to create a stamp. After printing and scanning, I created a vector for reproduction on sales materials and merchandise. The logo translated seamlessly to screen printing. The original stamp was used to print directly on product bags sold at farmers' markets to translate the IRise’s handmade essence.