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hello Gorgeous
Created logo and icon, business suite, and outdoor signage
hello Gorgeous is a well-established and respected salon in Central California, but they felt their old brand wasn't representing their company philosophy, which is largely focused on well-being, holistic self care and confidence - not “just doing hair.”
In addition to the owner's request for balance and a touch of magic, versatility was important for the design to accommodate different materials for merchandising.
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