identity /ī-dĕn′tĭ-tē/
The awareness that an individual or group has of being a distinct, persisting entity.*
As a brand consultant, I understand the importance of creating a strong brand identity that truly represents your company's unique vision and message. Your brand's personality is reflected in visible elements such as color, design, and logo. Together, we can enhance these components and create a complete brand identity that resonates with your target audience and helps you stand out in a crowded market.
*The American Heritage® Dictionary of the English Language, 5th Edition
Projects
Marshalls' Farm
Re-branding, logo, photography & packaging
The majority of Marshalls' Farm business comes from local farmers markets. They wanted a new, elevated logo...
Bad Apple
for Caliva
Designed packaging, sales materials, in-store signage, and apparel
Caliva wanted to create a boutique sub-brand to cater to a more niche higher end consumer. The answer was Bad Apple...
hello
Gorgeous
Created logo and icon, business suite, and outdoor signage
hello Gorgeous is a well-established and respected salon in Central California, but they felt their old brand wasn't representing who their company philosophy...
Petals Floral
Design
Developed brand identity, marketing collateral, and website; took product shots; and created cost effective, ecologically sustainable solutions for printing and floral containers
Petals has a niche within the floral community providing clean and thoughtful ikebana floral designs with an inviting and personal touch...
IRise bakery
Designed brand identity, marketing material, and website; took product shots; and created cost effective, ecologically sustainable solutions for printing and packaging for baked goods
Think (or imagine smelling and tasting) the best handmade artisanal sourdough bread you’ve ever had. That is a piece of IRise bread...
graphic design
Santa Cruz
Developed brand identity, brand standards, and all brand assets for digital and print
The simple genius to this logo and brand is the negative space....
Microsoft
Created the layout of an advertisement promoting the joint partnership of Microsoft and Teradata applied to a globally published magazine created by Teradata
Due to the amount of national exposure this ad campaign was going to have, it had to be simple and engage the audience quickly...
Sloppy's
Food Truck
Developed brand identity, food truck wrap design, product photogrphy, and website
It was important for Sloppy's identity to embrace what being globally inspired means to them. We came up with the mantra of"the world between buns" and the rest fell into place...
Modern Zen
Developed brand name, identity, and website
Facilitate a brainstorm to come up with the name Modern Zen. The look and feel of the logo was also developed through the naming session.
Coastal
Kitchen
Developed brand identity, food truck wrap design, product photogrphy, and website
The overall identity represents a retro sunset on the coast. The handwritten font gives the free and relaxed beach vibe with the iconic coastal palette of ocean blue against a cream sand.
Motion
Generation Play
Logo design with animation for non-profit Generation Play, who specializes in power producing playground equipment
Willington's
Brand identity with logo animation for retail brand Willington's
